Global Content Manager, Fashion and Apparel
Morgan McKinley
근무지
Hong Kong
고용 형태
풀 타임
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About the company
Our client is a men's clothing brand known for its contemporary yet timeless designs. With impeccable tailoring, high quality fabrics, and a touch of innovation, they offer sophisticated and versatile options for the modern urban gentleman, setting trends and redefining men's fashion.
About the role
As a Global Content Manager, you will take the lead to initiate compelling and impactful content strategies, create content plan, draft creative content and develop content guidelines for all marketing channels for Hong Kong and global markets.
They have well-developed online shop and various physical stores in CBD district, which built a strong brand awareness and track record.
Responsibilities
• Develop and execute the global content strategy and guideline to drive brand awareness, new customer acquisition, engagement and sales
• Create compelling and on-brand content across various channels, including websites, blogs, social media, email marketing and advertising campaigns
• Collaborate with cross-functional teams to align content with brand messaging and product launches
• Monitor and analyse content performance metrics, such as engagement, conversion, and ROI, for future content strategies and improvements
• Ensure brand consistency and adherence to brand guidelines across all markets and content touchpoints
• Stay up-to-date with industry trends, competitor activities and best practices to provide innovative ideas and maintain a competitive edge
Requirements
• Degree holder, preferably in Marketing, Communication, Linguistics, Journalism or other related disciplines
• 5+ years of experience in content writing, preferably from lifestyle, retail, fashion and apparel industry
• Strong in English content writing, social media management, SEO, other creatives management (video, photo, graphic, art direction etc.)
• Open-minded, creative, proactive, with can-do attitude
• Excellent command in written and spoken English. Proficiency in Chinese will be an advantage
Application
If this above description fits your experience and is something you would like to explore, please click 'Apply Now' to submit your resume to us.
Any questions, please feel free to contact Josephine Loong at 3907 3982
