Senior Marketing Officer
EA Foods
Lieu de travail
Dar es Salaam
Type d'emploi
à plein temps
Détails du poste
• Support Marketing Strategy: Assist in developing and implementing marketing strategies that align with the company’s overall goals and objectives.
• Campaign Management: Coordinate and manage marketing campaigns (online and offline) from conception to execution, ensuring they are on time and within budget.
• Content Creation & Management: Collaborate with content creators and designers to produce engaging and relevant content for social media, websites, email marketing, and other digital channels.
• Market Research: Conduct market research to identify new trends, customer needs, and competitor activities, providing insights to enhance marketing efforts.
• Brand Development: Support the marketing manager in strengthening the brand’s presence across various platforms, ensuring consistent messaging and tone.
• Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns, preparing reports on campaign performance, customer engagement, and return on investment (ROI).
• Digital Marketing: Assist in managing digital marketing efforts, including social media management, SEO/SEM strategies, paid advertisements, and email marketing.
• Event Coordination: Help plan and execute promotional events, trade shows, and product launches to maximize exposure and generate leads.
• Cross-functional Collaboration: Work closely with sales, product development, and customer service teams to ensure marketing campaigns are aligned with business objectives.
• Vendor & Partner Management: Coordinate with external vendors, agencies, and partners to ensure the successful execution of marketing initiatives.
• Budget Management: Assist in tracking marketing budgets, processing invoices, and ensuring financial objectives are met.
Qualifications
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 6-7 years of experience in a marketing role, with proven experience in campaign management and digital marketing.
• Experience in a leadership role for at least 2 years
• Strong understanding of marketing principles, market research, and customer behavior.
• Proficiency in digital marketing tools, including social media platforms, Google Analytics, and email marketing software.
• Excellent communication, writing, and presentation skills.
• Strong project management skills with the ability to multitask and meet tight deadlines.
• Analytical mindset with the ability to interpret data and translate insights into actionable marketing strategies.
• Creative thinker with attention to detail and a passion for delivering high-quality work.
Must have skills
• Leadership
• Brand management
• Social media management
