Digital Marketing Support - Pharma
Randstad
Ort der Stelle
Watermael-Boitsfort
Status der Beschäftigung
Vollzeit
Job-Details
Looking for a marketing support role in the pharma industry? A well-known pharma company in Wallon-Brabant is looking for a marketing support for the digital marketing team for the Oncology Department.
Your focus?
Content creation of digital campaigns, management of campaigns, KPI setting, create reporting, contributing to marketing strategy development, implementing promotional strategies, leading omnichannel campaigns, and identifying innovative approaches to help drive commercial success of indications such as breast cancer, cervical cancer and gastro-intestinal cancers.
You understand scientific publications and transform these in content that can be used in social media campaigns, Veeva approved emails, MSD's Oncology webpages,...
key responsibilities
Brand management
• Collaborate & contribute to articulating local market & customer insights into an integrated brand plan, consistent with global/regional strategic brand plans and overall product strategy – in close alignment with Oncology marketing & sales team.
• Pro-actively adapt the brand plan in function of the continuously changing environment, customer insights, market research reports and promotional analysis to maximize brand potential.
• Build close relationships and collaborate extensively with the cross functional team (BCMs, Account Managers, Medical Advisors, External Affairs, digital/data team) to receive market and customer insights, align on the brand strategy and messaging, and translate the customer needs into the promotional materials and campaigns.
• Be accountable for the delivery of marketing initiatives and materials, both digital and print
• Share and implement best practices across the oncology business unit and the regional teams.
Digital Marketing/CeX
• Develop and implement digital marketing strategies to enhance brand visibility and drive customer engagement.
• Manage digital marketing campaigns across various channels, including social media, email marketing, SEO, and SEM.
• Ensure proper campaign tagging to setup for success in term of analyzing output.
• Monitor and analyze campaign performance, making data-driven decisions to optimize campaign effectiveness.
• Stay up to date with the latest digital marketing trends and implement innovative strategies to maximize brand reach and impact.
• Work closely with Digital Lead to ensure alignment with MSD digital strategies.
• Work closely with UX/UI design manager to create user centric communications.
qualification
Minimum Bachelor degree in Life Sciences or another relevant discipline with healthcare curriculum from an accredited university/ Business school.
• Minimum of 2 years of healthcare industry experience is preferred.
• Experience in marketing, incl digital marketing, or project management.
• Previous oncology experience and/or scientific knowledge in oncology is a plus.
• Digital savvy and creative mindset to find innovative solutions.
• Self-organized and structured, with the ability to define your own tasks.
• Ability to meet deadlines while managing multiple projects.
• Strong oral and written communication skills in English and Dutch are required. French is a plus.
accordion.benefits
• A project contract for 6 months with extralegal advantages or a dayrate as freelancer
