Marketing & Publicity Manager
Tuttle Publishing
Ort der Stelle
Clarendon, VT, United States
Status der Beschäftigung
Vollzeit
Job-Details
Tuttle Publishing is looking for a Marketing & Publicity Manager for our Asian focused library of titles. The ideal candidate will excel in a fast paced, creative environment with the ability to develop and implement strategic and creative campaigns for fiction and non-fiction titles for adults and children. This role will work closely with the Sales Team to implement marketing and publicity strategies for frontlist and backlist titles.
Specifics include:
• Develop & execute impactful & actionable pre-release marketing and media strategies for new releases.
• Work closely with the in-house Graphic Designer to develop all catalog and sales collateral, including sell sheets, ads and web banners, ensuring all materials support sales objectives and are produced to meet key sales timelines as part of overall new title and backlist campaigns.
• Work closely with the in-house sales team to develop monthly marketing, PR and online campaign calendars with key deadlines for content delivery, review, and proofing.
• Engage and inspire authors’ involvement to launch new titles while leveraging their credentials. Handle all author events at trade shows, bookstores and other venues.
• Oversee management of trade show marketing and logistics, provide sales management with booth and promotional plans including author signings, advertising, and booth collateral.
• As an active member of the Sales and Marketing Team, you will bring your marketing perspective to new book proposals, provide an initial assessment of potential market size and reachability.
• Target new online audience through all social media outlets. Track new outreach and contacts, identify conversion opportunities and build customer profiles as Tuttle continues to grow its public presence.
• Create, deliver and review monthly reports and metrics for the sales team to review.
• Organize and track creative consumer events with booksellers, libraries, schools, authors, Comic Cons and Matsuri festivals both online and offline
